The Tenth Annual Puerto Vallarta i Madonnari Festival in centro. Madonnari, or street painters, transformed the square using pastels on pavement to create vibrant and colorful, large scale images. Madonnari art, sometimes referred to as "I Madonnari" began in Italy, hence the use of the letter "I" in the name when done outside of Italy. Originally the artwork was done drawing the image of the Madonna on sidewalks but grew into an international art culture of sidewalk murals and 3D images. More details: http://www.banderasnews.com/1510/art-festival-Imadonnari-puerto-vallarta.htm